Pernell Bobby Edwards Jr., is sincerly one of a kind. Impossible to replicate, because he's true to himself at the very core of his existence. Pernell is the first to create environments full of love, excitement, competition & an eagerness to develop. Through his studies, after his degree in Exercise Science he became obsessed with behavior change as he understands the chemical processes in the body & the keys to human optimization. Which lead him to become a Certified Exercise Physiologist & an Exercise Is Medicine Ambassador. From birth he's always been an initiator, a leader who comprehends the necessity of physical wellness to unlock ones true potential & transcend.
Pernell quickly rose to the top of the fitness industry in the Tri-State area when he took on his first start up company with an investor and not only generated profits from loss, but was responsible for the entire business model. Within a matter of 2 years the team developed the resources & skills to build 5 profitable locations! At this point he owned his own location, was the retention manager of all locations, managed up to 7 interns & 250+ members. It wasn't enough.
In order to reach an audience significant enough to tickle his burning desire to influence the universe in a positive way, Pernell secured his dreams by creating the The Institute of LyFe. a personal Development Institute committed to transcendence, bringing others beyond their perceived potential.
Pernell's greatest venture to date was the moreLyFe tour, when he traveled across the United States of America after The original 'Personal Development Workshop' was held in Manchester, Connecticut. Nine Major Cities were dominated speaking to various populations about personal development with a huge milestone checked off on his personal & career bucket-list. One major reason this tour was necessary is to encourage others that dreams do come true for those who work for it. Finally he rest with The Institute of LyFe in San Diego, California as he continues to inspire globally.
I'm going to be legendary. I will never give up my soul. I encourage everyone to work harder on themselves than they work on their jobs. It's not about what you get, it's all about what you BECOME!
moreLyFe Tour Locations:
[D.C., Charlotte, ATL, New Orleans, Houston, Austin, El Paso, & Mission Veijo]
Personal Development Workshops
The Institute host live accountability groups with personalized instruction to motivate, Inspire, & guide the committed to create their personal blueprint and build action-based modules. All accomplished with `R.O.C.C.O.` the Game plan designed for human optimization & supported with evidence-based research.
See live Proof below!